??2018年自考《商务英语阅览》操练题及答案 Toyota’s upscale Lexus brand is set for (为…而组织)shake-up(重组)as it battles to revive(使复苏) stodgy(愁闷的)sales and a slipping image among young car buyers.丰田(Toyota)旗下高档品牌雷克萨斯(Le
??2018年自考《商务英语阅览》操练题及答案
Toyota’s upscale Lexus brand is set for (为…而组织)shake-up(重组)as it battles to revive(使复苏) stodgy(愁闷的)sales and a slipping image among young car buyers.丰田(Toyota)旗下高档品牌雷克萨斯(Lexus)正方案进行一次方肮亓?改造，以极力提振阻滞的出售量，抢救该品牌在年青购车者集体中逐步下滑的形象。
An edgier(尖利的)look will be on display this week, when Lexus lifts the wraps(围巾)on a “concept”saloon [s??'lu:n](展览场), known as the LF-Gh, at the New York auto show.在本周的纽约车展上，雷克萨斯将露脸LF-Gh奢华“概念车”，该车具有一种更有锋芒的外观。
Concept vehicles on display at car shows are often in the realm [relm](领域)of fantasy, bearing little resemblance [ri??zembl??ns](类似)to later production models. But Mark Templin, Lexus’s US chief, described the LF-Gh – short for Lexus Future Grand(雄伟的)Touring hybrid ['haibrid](混合物)– as “a new face on Lexus”.车展上展出的概念车一般停留在愿望期间，与投入后期出产的车型几乎毫无类似之处。但雷克萨斯美国分公司担任人马克??泰普林(Mark Templin)将LF-Gh车描述为“雷克萨斯的新面孔”——LF-Gh代表Lexus Future Grand Touring hybrid(雷克萨斯将来混动版大旅行车)。
He said that “a lot of the design concepts in that vehicle['vi:ikl] will translate into a lot of the cars that we’ll be launching in the next couple of years”.他标明：“这一车型的许多方案概念，都将在咱们将来两年推出的许多车型中得以体现”。
Interior [in'ti??ri??] (内部的)features will also receive a facelift(整容), including steering(操舵)wheels, clocks and dashboard(表面盘)layout.该品牌车的内饰也将有所改观，包括方向盘、时钟和表面盘规划。
Lexus has held the number-one spot in the US luxury- vehicle market for the past 11 years, but fell behind both Mercedes-Benz ['m??:sidi:z] and BMW in the first three months of this year.曩昔11年来，雷克萨斯在美国的高档车商场一向处于龙头方位，但在本年前三个月落后于梅塞德斯-奔驰(Mercedes-Benz)和宝马(BMW)。
It also faces growing challenges from Audi, Cadillac and South Korea’sHyundai .来自奥迪(Audi)、卡迪拉克(Cadillac)和韩国现代(Hyundai)的应战也在逐步加大。
While Lexus’s January-March sales were 6.2 percent higher than a year earlier, Audi gained 22 per cent and Cadillac 35 per cent. Hyundai’s Equus is priced far below the comparable Lexus model.雷克萨斯本年前三个月的出售额同比增加6.2%，而奥迪和卡迪拉克则别离增加22%和35%。现代雅科仕(Equus)的定价远远低于雷克萨斯同级车型。
Lexus’s German rivals are launching smaller, sportier models. Mercedes will show a small A-Class concept at the New York and Shanghai shows this week, while BMW has announced plans for new models based on the Mini platform.雷克萨斯的德国竞赛对手正推出更小、更运动的车型。梅塞德斯将在本周的纽约和上海车展上展示一种小型A级概念车，而宝马则已宣告了推出根据Mini平台的新车型的方案。
Mr Templin said increasingly stringent [??strind????nt](严肃的)US fuel-economy and emissions [i'mi????n](排放)rules were forcing Mercedes and BMW “to do things that we’re not going to do”. “We have this big sister division called Toyota that already does that,” he said.泰普林标明，美国越来越严肃的燃油经济性及排放规则正迫使梅塞德斯和宝马“去做咱们不会做的作业”。“咱们现已有丰田品牌这么做了。”
“We don’t want to water down(削弱)our brand by going down market too much. Small can still be luxurious[l??g'??u:ri??s], but it will be interesting to see whether people are willing to pay for expensive small cars.”“咱们不想太降低层次，让咱们的品牌打扣头。小型车仍可以奢华，但我们是不是情愿花钱买名贵的小型车?这将很有意思。”
